Faced with a league-worst 8-13 record before even finishing the first month of play, the Dodgers' marketing staff has rolled out a host of additional "My Town" promotional events this season. Perhaps someone is starting to worry about potential attendance shortfalls?
Futbol fans, LA marathon runners, Brooklyn nostalgists, and facebook neophytes will all get My Town treatment (i.e., $45 gets you a ticket to some right-field lower reserve seats, an all-inclusive menu including special themed items on top of basic Dodger (non-alcoholic fare), and a commemorative t-shirt.
Adding to the original roster of countries (Taiwan, Venezuela, Cuba, Japan, Mexico, Korea), the Dodgers have added My Town nights for Ireland, Italy, Japan, and (to celebrate Oktoberfest) Germany. Hey, I know a little German!
Earlier: 'He's Just A Little Horse'