Today's LA Times Sports Section has a 96-point font banner-headline, loudly trumpeting, Can they save their sports?"
An interesting lead, right? And full-color pictures of Sidney Crosby, Candace Parker, and Big Brown kick off separate pieces on whether the declines in interest of hockey, women's basketball, and horse racing can be reversed through the coming of electric personalities such as the ones pictured.
Even better, the LAT has brought in the big guns--respected sports columnists of the paper--to opine about the situations confronting the new stars in each of three sports: Helene Elliott on Crosby; Kurt Streeter on Parker; and Bill Dwyre on Big Brown. And, they've got David Carter, executive director of the Sports Business Institute at USC, to weigh in as well.
So sit down, fearless reader! Here comes an insightful set of articles about a thought-provoking issue, right? I mean, it's got #1 article placement, color pictures, big-shot columnists, and a super-big headline usually reserved for stories like "War Is Over" or "Man Lands On Moon". This has going to be good. Better get comfortable!
But wait! Each "article" is actually only three paragraphs long. And the supporting commentary from Carter? One paragraph.
Seriously, go read it yourself. I can wait all of two minutes.
This has got to be a new low even for the LA Times, in its continuing efforts to replicate USA Today. What, the four column-inch, banner advertisement at the bottom of the page has truncated the opinions of each columnist? Or the interview with Carter ran really, really short?
For those of you that can't stomach reading all of four paragraphs each, here's the cliff notes version of the cliff notes "articles": No. Yes. No.
Bill Plaschke would be proud.
All the rest of us weep.