Monday, May 03, 2010

Dodger Stadium Advertising Gets More and More Crowded

Watching video highlights on my iPhone the other night, I couldn't help but notice all the new outfield advertising, which appears to have metastasized into promotional vehicles on the padded walls beyond the bullpen gates:

I also noticed, watching yesterday's game, that Bank of America advertises its website on the dugout rail padding. Is this the first time for each of these spaces to be rented out for advertising? I think there may be a square inch or two in between slats of the dugout benches, but I'm not sure if those have already been sold as well.

I suppose this is better than having Dodger Stadium get a named sponsorship. It still looks like there's a lot of messaging at the Stadium, though.


Josh S. said...

New ad locations that I'm aware of:

-Verizon on the tarped-off portions of the pavilions
-Large banner ads on top of each of the outfield team stores
-The Azul tequila ad behind home plate

What else? I know there's more. I forgot to notice if the cup holders will still sponsored by Carl's Jr.

NicJ said...

that's mighty low Wifi signal there, Sax.

Kyle Baker said...

Aren't there little Panda Express stickers on the cup holders? I take enough damn pics of the seats I should know this.

Casey Lombardo said...

The insane branding at Dodger Stadium fills me with shame.

I guess it's because I don't run an MLB team, but I still can't fathom how the Dodgers bring 3.5 million people through the turnstiles every year, but can't afford NOT to plaster every square centimeter of the stadium with advertising or at least sign a decent starting pitcher.