Monday, February 08, 2010

My Favorite Super Bowl Commercial

Who knew Google could make me so emotional? DON'T JUDGE ME!

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Posted by Orel at 6:00 AM
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19 comments:

Mr. LA Sports Czar said...

You have insulted Betty White and Abe Vigoda.

2/08/2010 7:18 AM
Steve Sax said...

This google thing looks promising. I'll have to try it out sometime, since Internet advertisers on the superbowl always show such longevity.

2/08/2010 8:11 AM
MR.F said...

Yeah I liked that one, too.

2/08/2010 8:29 AM
Eric Karros said...

Yeah far and away my favorite ad too.

Probably costed like $10 to make, but gets point across: Google can help you score foreign chicks.

2/08/2010 8:37 AM
Eric Karros said...

And to Sax's point, it may finally put Google on the map. Time will tell...

Seriously though, I really did think the ad was most ingenious I've seen in a long long time, Superbowl or otherwise. It hit the perfect balance of simple, touching, memorable, and relevant to the product. Totally counterprogrammed the typical comedic-moronic beer/godaddy/Doritos ads.

FYI, when in google I type "how to assemble a ", the first auto-complete option is now "crib". The seventh one is "tattoo gun".

2/08/2010 8:46 AM
Delino DeShields, Sr said...

I kept hoping the ad would end with "French Divorce Attorney"

2/08/2010 9:23 AM
Kyle Baker said...

Here's more on the Google ad:

http://tinyurl.com/yl85zum

From Google itself.

2/08/2010 10:08 AM
Eric Karros said...

Nice link Dusty. The other ads in the series were interesting, but Google definitely picked the right one for the Superbowl. It was the most universal story and I like how the shot never left the search/results page.

2/08/2010 10:39 AM
Kyle Baker said...

Agreed, EK.

It's hilarious to me how the simplest, freshest ads are usually the berst ones. And how advertising agencies spent months and millions in creative, testing and re-testing themes, only to come up with some sexist tripe to sell bad American beer, while Google just had some summer intern film someone typing in search terms.

Suck it, corporate!

2/08/2010 11:19 AM
rbnlaw said...

Casual Friday!

So, so hungover today.

2/08/2010 11:49 AM
Todd said...

Mr. Karros-

Google "how to kill a. Had to do that when I needed to find out how to kill a black widow and was very amused by the potential results.

2/08/2010 12:21 PM
Josh S. said...

The guy needs help from Google for everything! How much of a catch could he be?

2/08/2010 1:51 PM
Kyle Baker said...

Exactly, Josh. It should have started with "How to leave my parents' basement".

2/08/2010 1:57 PM
Nostradamus said...

@dusty, josh

I bet he'd even stop at a gas station to ask for directions.

Amateur.

(granted, the joke is nearly obsolete with the advent of GPS on every conceivable object, vehicle and appliance.)

2/08/2010 2:57 PM
The Office Artist said...

dusty, if you think google isn't corporate and instead represents the clever underdog, i've got a piece of real estate you might be interested in.

2/08/2010 4:44 PM
Kyle Baker said...

^ Um, yeah, I don't. I was trying to achieve irony in implying so.

2/08/2010 6:28 PM
Mr. LA Sports Czar said...

If you have any real estate that says "Go Dodgers, Lakers, Kings and Saints," I'm all ears.

2/08/2010 7:31 PM
Josh S. said...

Dusty, why does it seem like people randomly drop in here just to pick fights with you? I got your back, homie.

2/08/2010 10:03 PM
Kyle Baker said...

Josh- I was wondering exactly the same thing! It's not like I'm argumentative, or even all that serious. Why oh why do I attract controversy from random hangers-on?

2/08/2010 11:13 PM

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