Okay, all you fine grammar minds, answer me this:
Why is 'freshens' the only word uncapitalized in the above tagline "Cleans Teeth & freshens Breath"? Is it a typo? Are 'Teeth' and 'Breath' considered proper nouns and 'Cleans' gets capped because it begins the sentence? Or is 'freshens' simply getting disrepected?
Update (11:00am): Let's settle this issue as to whether the f is upper or lower case. Building off of Gibby Limp's astute observation, let's closely compare the 'f' in 'freshens' with the lower case 'f' in 'Lifters' and the upper case 'F' in 'Flouride'.
First, the 'f' in 'freshens':
Now, the lower-case 'f' in 'Lifters':
And finally, the upper-case 'F' in 'Flouride':
Ok now, which does the 'f' in 'freshens' more resemble?
Yeah, that's what I thought.