Monday, March 03, 2008

Dodgers Unveil 2008 Outdoor Billboards, Designed by Ms. Guthrie's Third-Grade Class

Last week, I posted about how red Angels billboards and bus advertisements were all over the city, with nary a Dodger billboard to be found.

Careful what you wish for.

This weekend I spotted a Dodgers billboard that basically had the cursive "Dodgers" logo with the following words beneath it (in an outdated, no-frills block arial font): "The Heart of LA".

So let's get this straight. Arte Moreno sacked up and spent some money to invade your territory with bright red Angels advertisements all over town. And your response is to reply with a hastily-conceived, poorly-executed billboard that not only is devoid of any graphic design skill, but also serves as an ironic reflection of the Dodgers' meek response to its crosstown rival? If the Dodgers are "the heart of LA", why are their billboards so pathetic, in both design and quantity, throughout the city?

And it's not like the Dodgers don't have a spiffy 50th Anniversary logo, which they can use as they trumpet their 50th Anniversary Season in Los Angeles. Nope, let's revert to a hackjob not seen since SoSG's last Microsoft Paint debacle.

Well done, Dodgers. Way to roll over, before the season even begins.

photo taken by Steve Sax, La Brea just south of Wilshire (heading North)

3 comments:

Delino DeShields said...

My photoshop on SoSG's got better craftmanship (and originality)!

I saw this billboard on Franklin, and my first thought was "(Steve Sax's real identity) is going to be pissed!"

Pedro Guerrero said...

Nice bird loft...were they sent by Arte Moreno to plant some bombs...?

Steve Sax said...

Hey, it was 7am in LA. Even the birds were still hung over.