From "Manny Ramirez brings the buzz back to Dodger Stadium" from the LA Times:
Nobody seems to be lapping it up more than Dodgers fans, who sold out the first two games the left fielder played at Dodger Stadium and purchased more than $125,000 worth of No. 99 T-shirts and jerseys since the slugger was acquired Thursday from the Boston Red Sox. When the Dodgers return home from the six-game trip that begins tonight in St. Louis, they'll find brown dreadlocks and blue ones for sale in the team stores. [...]
Torre doesn't appear to be too worried about Ramirez cutting his hair, saying "I'm not really concerned at this point."
That should come as a big relief to Dodgers merchandising officials, who, in addition to the dreadlocks are readying blue skullcaps and helmets with dreadlocks descending from the bottom for the next homestand.