6:55 GIANTS 21, PATRIOTS 17! Thanks for participating in the Adriana Lima Ad Watch!
6:26 Samsung. "The next big thing is here." Then, "coming soon." Uh-huh.
6:21 Kia, Optima. Adriana Lima AND Motley Crue? Are we so easy?
Oh yeah, Adriana Lima:
6:14 Bud Light, Here, Weego! See what happens when you drop the Platinum bit? Nice tag with HELP RESCUE DOGS.
6:08 Honda, Ferris Bueller; MetLife, various cartoon characters: is our generation so susceptible to the emotional mining of the icons of our childhood?
6:02 Jack in the Box, marrybacon.com. Have they out-Jumbacoed themselves?
6:01 NFL, Evolution. Tradition and an allusion to safety. Not bad.
5:56 Tom Brady: no bald spots. THERE IS NO GOD
5:49 Another good Bud commercial (the Cult one).
Acura, Seinfeld vs. Leno. New NSX!
Toyota, new Camry:
5:39 Fiat, Abarth. That got my attention! B+
5:18: Chrysler. Holy shit, it's Clint Eastwood!
4:44 G.I. Joe 2. Like G.I. Joe, but with Bruce Willis!
Doritos, E*TRADE, babies. Fewer babies, more dogs!
4:40 Skechers, Mr. Quiggly. Sorry about those fake fitness shoes! Here's another dog.
Teleflora, Adriana Lima. Adriana Lima? Adriana Lima.
Avengers. It's Iron Man! Captain America! The Hulk! And...Hawkeye? Oooh, a guy with a bow and arrow! Look out!
4:32 Sorry, George Lucas. Not watching Episode I again!
Chevy, Sonic. Real stunts. Can't fake that! B+ (7:02 Turns out that was OK Go.)
Beckum: limps off. Beckham: pants off.
"And Chad Ochocinco comes into the game. The one-time Johnson, the one-time Bengal." Well played, Al Michaels.
4:22 H&M, David Beckham. One for the ladies!
Don't forget the Lingerie Bowl was played today!
4:14 VW. I love dogs! And I love Star Wars! B
4:10 Avatar 2 — I mean John Carter!
Another decent Bud spot!
4:08 Doritos: I love dogs. But I love cats too! B-
Budweiser, prohibition. How can Bud Light commercials be so bad and regular Budweiser ads be so decent? Not flashy but efficient. B-
4:04 Transformers 4 — I mean, Battleship!
4:02 GoDaddy: excuse to post photo of Danica Patrick.
3:52 Kinks outro music! Love it!
3:44 Collinsworth re: Brady safety: "You have to be inside the tackle box." We're fishing now?
3:43 No, that wasn't Ryan Gosling in that Hyundai commercial. But they probably won't mind if you think it's him.
3:42 Pepsi, Elton John. Plus half a grade for Flavor Flav save. C-.
3:40 Gisele was probably drawing up a play for her husband.
3:39 Audi takes on the Twilight phenomenon. Is there any crossover here, even for a parody? D
3:39 Bud Light Platinum? Light platinum? Contradiction in terms? F
3:33 From @AaronGleeman:
Over/under on National Anthem was 1 minute, 34 seconds. Kelly Clarkson's version? 1 minute, 34 seconds.
3:30 You say Gostkowski, I say Gronkowski.
3:26 Eli Manning interviewed minutes before the game? Would you interview a starting pitcher before gametime?
3:22 How much dough is Jeff Bridges making from these Hyundai ads?
3:20 The Dictator. Who loves political satire?! Anybody?
3:19 Ladies and gentlemen, Kelly Clarkson and the Awkwardly Prepubescent Choir!
3:17 That's who!
3:15 Miranda Lambert and Blake Shelton! Who?
1:38 Via the unsinkable @molly_knight:
Rumored Madonna halftime setlist: 1. Vogue 2. Music (w/ @LMFAO) 3. Give me All Your Luvin (w/ @NICKIMINAJ) 4. Like a Prayer (w/ @CeeLoGreen)
1:20 HOLD EVERYTHING! TBS is showing The Wedding Date, starring Debra Messing as a woman who hires a hunky male escort (Dermot Mulroney) as...pause for suspense...her wedding date! This is now The Wedding Date Ad Watch.
Welcome to the fifth annual (kind of) SoSG Super Bowl Ad Watch! Mostly this is an opportunity to make snap judgments about commercials that hundreds of people labored on and companies spent millions on. And post some sexy pictures. And I guess there's a game mixed in there somewhere.