Thursday, February 23, 2012

Angels Billboards Post Early, But With Reservations

Los Angeles is a town addicted to outdoor advertising (even despite the city's much-appreciated crackdown on illegal building wraps). And each year, I have to chuckle at how Arte Moreno's deep experience in outdoor advertising seems to give him a leg up in invading Los Angeles early, usually leaving the Dodgers' outdoor campaigns behind.

This year, the Angels billboards are up, with Albert Pujols as their obvious centerpiece. But according to LA Observed, their new star isn't exactly ecstatic about the new ad campaign:

In St. Louis, the fans, his teammates and the Cardinals PR people learned that Albert Pujols did not want to be known as El Hombre. It was a play on The Man, the longtime nickname for local legend Stan Musial. Pujols felt that Spanish-izing the name for him did Musial a dishonor. So now he comes to the Angels in Anaheim, and just before the start of spring training this week, 20 billboards go up in Southern California marketing Pujols as El Hombre.

"Like I say, I haven't talked to them, but I prefer not to use [El Hombre]," Pujols told a reporter at Angels camp on Wednesday. Says Angels VP Tim Mead: "We're more aware of his feelings about that now...."

Whoops. I guess the one with Albert and the "Big A" message can stay, however.

(More from Mark "axonometric projection videogame" Saxon of ESPN Los Angeles here.)

photo credit to Stanford's own Molly Knight


Hideo Nomo said...

Fine Albert, "La Mujer" it is.

NicJ said...

Still beats last years "Tradition" billboards.

Im not really sure what tradition means to a team who changes their location, colors, and uniforms once every decade or so.

NicJ said...

What about "El Viejo"

Jason said...

Here's looking forward to 2015 when Albert will have earned his new nickname, Albatross.

Hideo Nomo said...


*slaps forehead*

Hideo Nomo said...

Does that make Tony Jackson a bootleg version of Mark Saxon?

Pride of Dong said...

Not to be out done, James Loney and Ronnie Belliard have billboards the say: "El Borracho"

Steve Sax said...

@Hideo Nomo 1:38p: nice sleuthing!