7:03 7:05 p.m.: (New York football) GIANTS WIN! (New York football) GIANTS WIN!
6:45 p.m.: American Idol, Ben Roethlisberger, B-
6:45 p.m.: Amp, C-. Great 4th quarter placement, though.
6:44 p.m.: Victoria's Secret, B. Is that Adriana Lima?
6:27 p.m.: Hyundai Genesis, C-. We don't care about your new car.
6:26 p.m.: Bud Light, Will Ferrell. An inevitable crossover. B-
6:22 p.m.: Gatorade, B-. A+ from my dog. Great use of sound.
6:21 p.m.: Taco Bell, Fiesta Platter. C. My wife likes the dude, though.
6:20 p.m.: E*Trade, not the freaking baby again. Good clown gag, though. C
6:15 p.m.: "You Don't Mess with the Zohan," C-. A weird-looking movie, even for Adam Sandler.
6:13 p.m.: Toyota Sequoia, C-
6:12 p.m.: Coca-Cola, politics, C. Huh?
6:05 p.m.: Coca-Cola, Underdog vs. Stewie, A. I have a soft spot for Charlie Brown.
6:04 p.m.: Sunsilk, "Life Can't Wait," D. Huh?
6:03 p.m.: Nissan Murano, C
6:02 p.m.: Jack in the Box, Sirloin Steak Melt, B-. Mrs. Jack is hot!
6:01 p.m.: NFL, Chester Pitts. A. Loved it.
5:53 p.m.: Bud Light, "The ability to fly" B-. At least he survived.
5:52 p.m.: E*Trade, barfing baby, C+
5:51 p.m.: "Jumper," C. Rachel Bilson : Jumper :: Katie Holmes : Batman Begins (TV presence not translating to big screen presence)
5:44 p.m.: "Wall-E," Short Circuit 3? B- (plus a half point for being Pixar)
5:43 p.m.: Hyundai Genesis. Zzzzz. D
5:36 p.m.: CareerBuilder.com, D-. Saw it coming a million miles away.
5:36 p.m.: Bridgestone, Alice Cooper/Richard Simmons, B-
5:35 p.m.: Ice Breakers, Carmen Elektra, C-
5:34 p.m.: Bud Light, cavemen, C-
5:32 p.m.: VitaminWater, Shaq, B-. The photo finish made me laugh.
5:31 p.m.: Salesgenie.com, F. Another offensive racial stereotype. What's their strategy here? Piss everybody off?
5:31 p.m.: Cars.com, C-
5:24 p.m.: A NASCAR driver advising me on antihistamines. That's good.
5:24 p.m.: "Semi-Pro," C. More highbrow comedy from Will Ferrell.
5:22 p.m.: Zantac, D. Zzzzzantac. Looks like we're into the B-level spots now.
They didn't play the commercial again, but here's that screaming squirrel:
5:17 p.m.: Not commenting on repeat ads either.
5:15 p.m.: Not commenting on political ads. A little Rule 5 action at SoSG today.
5:04 p.m.: Tom Petty's playlist: "American Girl," "I Won't Back Down," "Free Fallin'," "Running Down a Dream." Solid, controversy-free performance; nary a shadow-phallus in sight.
5:02 p.m.: NFL Network, C+
5:00 p.m.: "Suddenly you start getting gashed on the big runs." —Howie Long. Why does that sound dirty?
4:57 p.m.: Jeep/Dodge/Chrysler, D-. You spent a million dollars so I could ignore a kid telling me about car financing?
4:56 p.m.: Toshiba HD-DVD. Stumping for an already-obsolete format. That's embarrassing.
4:55 p.m.: Lexus, stunt driving, B. I wish I could drive like that.
4:42 p.m.: Doritos, giant mouse, B+. Nice tag.
4:40 p.m.: Pepsi, Justin Timberlake, C+. Again, a good idea stretched too long.
4:39 p.m.: T-Mobile, B-. Why is Charles Barkley still popular? Seems a charming fella, though.
4:38 p.m.: Planters cashews, C+. Hey, let's mock ugly chicks!
4:37 p.m.: Prince Caspian, C
4:30 p.m.: Bud Light, Carlos Mencia. F for presence of Mencia.
4:29 p.m.: GMC Yukon Hybrid. An oxymoron on wheels! C-
4:25 p.m.: Anti-Drug, D-. Do these ads work? The answer is no.
4:24 p.m.: SoBe, "Thriller," F. Everything that's wrong in advertising today.
4:23 p.m.: CareerBuilder.com, "Follow your heart," C+ (includes half-point bonus for spontaneous heart ejection)
4:20 p.m.: Garmin, C
4:19 p.m.: "Leatherheads," C-
4:18 p.m.: Toyota, ferocious sleeping badgers, A-. Not your typical Toyota commercial.
4:14 p.m.: "Iron Man," B-
4:13 p.m.: Budweiser, Rocky, C+
4:07 p.m.: Spotted at the Super Bowl: Gisele Bundchen, Jenny McCarthy, Pam Anderson.
4:07 p.m.: Tide, talking stain, C+. Good for 5 seconds. Not so good for 30.
4:06 p.m.: Cars.com, C-
4:05 p.m.: FedEx, giant pigeons, C+.
4:04 p.m.: Dell, D-.
4:04 p.m.: GoDaddy.com, F. Oh Danica, how far you've fallen.
Okay, maybe not.
4:03 p.m.: Gatorate G2, C
4:03 p.m.: "Wanted," C.
4:01 p.m.: Prop. 94-97 ad, F. I know it's local, but you just lost my vote. I tuned in for a football game, not politics.
4:00 p.m.: Doritos, random singing chick, D-. A+ if you're one of her relatives.
3:59 p.m.: Bridgestone, screaming squirrel, B
3:54 p.m.: "A floater for Welker." Heh heh.
We were talking Laura Linney over at Underdog's chat. So:
photo by Leslie Hassler/People.com
3:49 p.m.: Under Armour, C-. Didn't Apple already do this?
3:48 p.m.: Bud Light, cheese, B-
3:46 p.m.: Salesgenie.com, F. Someone's been watching too much "Simpsons."
3:45 p.m.: Diet Pepsi Max, "What is love," D. Celebrity cameos are getting stale.
3:37 p.m.: Audi, "Old luxury just got put on notice" A. That's a sexy car.
3:36 p.m.: Budweiser, "Ability to breathe fire" C+
3:31 p.m.: Troy Aikman: "I practically pooped my pants playing in the Super Bowl."
3:30 p.m.: Ford and Toyota seem determined to show you how tough their trucks are by doing things to them no one would ever want to do.
3:20 p.m.: Jordin Sparks sings the national anthem.
3:16 p.m.: I wonder how Hugh Laurie feels about some clever music editor making him look like an NFL shill.
3:16 p.m.: "Anesthesia on." Now available in all 2008 Fords.
3:09 p.m.: Gotta love the robot warming up. But why would a robot have to warm up?
3:04 p.m.: This is a fine rug you're wearing, Joe Buck.
3:02 p.m.: Where will you live after a house fire? And where will you listen to faux Philip Glass music?
2:57 p.m.: Football people reciting the Declaration of Independence. Weird!
2:53 p.m.: Speaking of Tom Brady!
2:39 p.m.: "All we need in life is a chance." —Tom Brady. Because if there's a poster child for the disenfranchised, it's Tom Brady.