Sunday, February 03, 2008

Super Bowl XLII Ad Watch

A Google Image Search revealed the logo for this year's Super Bowl. The NFL clearly is sparing no expense in promoting this event.

7:03 7:05 p.m.: (New York football) GIANTS WIN! (New York football) GIANTS WIN!

6:45 p.m.: American Idol, Ben Roethlisberger, B-

6:45 p.m.: Amp, C-. Great 4th quarter placement, though.

6:44 p.m.: Victoria's Secret, B. Is that Adriana Lima?

6:27 p.m.: Hyundai Genesis, C-. We don't care about your new car.

6:26 p.m.: Bud Light, Will Ferrell. An inevitable crossover. B-

6:22 p.m.: Gatorade, B-. A+ from my dog. Great use of sound.

6:21 p.m.: Taco Bell, Fiesta Platter. C. My wife likes the dude, though.

6:20 p.m.: E*Trade, not the freaking baby again. Good clown gag, though. C

6:15 p.m.: "You Don't Mess with the Zohan," C-. A weird-looking movie, even for Adam Sandler.

6:13 p.m.: Toyota Sequoia, C-

6:12 p.m.: Coca-Cola, politics, C. Huh?

6:05 p.m.: Coca-Cola, Underdog vs. Stewie, A. I have a soft spot for Charlie Brown.

6:04 p.m.: Sunsilk, "Life Can't Wait," D. Huh?

6:03 p.m.: Nissan Murano, C

6:02 p.m.: Jack in the Box, Sirloin Steak Melt, B-. Mrs. Jack is hot!

6:01 p.m.: NFL, Chester Pitts. A. Loved it.

5:53 p.m.: Bud Light, "The ability to fly" B-. At least he survived.

5:52 p.m.: E*Trade, barfing baby, C+

5:51 p.m.: "Jumper," C. Rachel Bilson : Jumper :: Katie Holmes : Batman Begins (TV presence not translating to big screen presence)

5:44 p.m.: "Wall-E," Short Circuit 3? B- (plus a half point for being Pixar)

5:43 p.m.: Hyundai Genesis. Zzzzz. D

5:36 p.m.:, D-. Saw it coming a million miles away.

5:36 p.m.: Bridgestone, Alice Cooper/Richard Simmons, B-

5:35 p.m.: Ice Breakers, Carmen Elektra, C-

5:34 p.m.: Bud Light, cavemen, C-

5:32 p.m.: VitaminWater, Shaq, B-. The photo finish made me laugh.

5:31 p.m.:, F. Another offensive racial stereotype. What's their strategy here? Piss everybody off?

5:31 p.m.:, C-

5:24 p.m.: A NASCAR driver advising me on antihistamines. That's good.

5:24 p.m.: "Semi-Pro," C. More highbrow comedy from Will Ferrell.

5:22 p.m.: Zantac, D. Zzzzzantac. Looks like we're into the B-level spots now.

They didn't play the commercial again, but here's that screaming squirrel:

5:17 p.m.: Not commenting on repeat ads either.

5:15 p.m.: Not commenting on political ads. A little Rule 5 action at SoSG today.

5:04 p.m.: Tom Petty's playlist: "American Girl," "I Won't Back Down," "Free Fallin'," "Running Down a Dream." Solid, controversy-free performance; nary a shadow-phallus in sight.

5:02 p.m.: NFL Network, C+

5:00 p.m.: "Suddenly you start getting gashed on the big runs." —Howie Long. Why does that sound dirty?

4:57 p.m.: Jeep/Dodge/Chrysler, D-. You spent a million dollars so I could ignore a kid telling me about car financing?

4:56 p.m.: Toshiba HD-DVD. Stumping for an already-obsolete format. That's embarrassing.

4:55 p.m.: Lexus, stunt driving, B. I wish I could drive like that.

4:42 p.m.: Doritos, giant mouse, B+. Nice tag.

4:40 p.m.: Pepsi, Justin Timberlake, C+. Again, a good idea stretched too long.

4:39 p.m.: T-Mobile, B-. Why is Charles Barkley still popular? Seems a charming fella, though.

4:38 p.m.: Planters cashews, C+. Hey, let's mock ugly chicks!

4:37 p.m.: Prince Caspian, C

4:30 p.m.: Bud Light, Carlos Mencia. F for presence of Mencia.

4:29 p.m.: GMC Yukon Hybrid. An oxymoron on wheels! C-

4:25 p.m.: Anti-Drug, D-. Do these ads work? The answer is no.

4:24 p.m.: SoBe, "Thriller," F. Everything that's wrong in advertising today.

4:23 p.m.:, "Follow your heart," C+ (includes half-point bonus for spontaneous heart ejection)

4:20 p.m.: Garmin, C

4:19 p.m.: "Leatherheads," C-

4:18 p.m.: Toyota, ferocious sleeping badgers, A-. Not your typical Toyota commercial.

4:14 p.m.: "Iron Man," B-

4:13 p.m.: Budweiser, Rocky, C+

4:07 p.m.: Spotted at the Super Bowl: Gisele Bundchen, Jenny McCarthy, Pam Anderson.

4:07 p.m.: Tide, talking stain, C+. Good for 5 seconds. Not so good for 30.

4:06 p.m.:, C-

4:05 p.m.: FedEx, giant pigeons, C+.

4:04 p.m.: Dell, D-.

4:04 p.m.:, F. Oh Danica, how far you've fallen.

Okay, maybe not.

4:03 p.m.: Gatorate G2, C

4:03 p.m.: "Wanted," C.

4:01 p.m.: Prop. 94-97 ad, F. I know it's local, but you just lost my vote. I tuned in for a football game, not politics.

4:00 p.m.: Doritos, random singing chick, D-. A+ if you're one of her relatives.

3:59 p.m.: Bridgestone, screaming squirrel, B

3:54 p.m.: "A floater for Welker." Heh heh.

We were talking Laura Linney over at Underdog's chat. So:

photo by Leslie Hassler/

3:49 p.m.: Under Armour, C-. Didn't Apple already do this?

3:48 p.m.: Bud Light, cheese, B-

3:46 p.m.:, F. Someone's been watching too much "Simpsons."

3:45 p.m.: Diet Pepsi Max, "What is love," D. Celebrity cameos are getting stale.

3:37 p.m.: Audi, "Old luxury just got put on notice" A. That's a sexy car.

3:36 p.m.: Budweiser, "Ability to breathe fire" C+

3:31 p.m.: Troy Aikman: "I practically pooped my pants playing in the Super Bowl."

3:30 p.m.: Ford and Toyota seem determined to show you how tough their trucks are by doing things to them no one would ever want to do.

3:20 p.m.: Jordin Sparks sings the national anthem.

3:16 p.m.: I wonder how Hugh Laurie feels about some clever music editor making him look like an NFL shill.

3:16 p.m.: "Anesthesia on." Now available in all 2008 Fords.

3:09 p.m.: Gotta love the robot warming up. But why would a robot have to warm up?

3:04 p.m.: This is a fine rug you're wearing, Joe Buck.

3:02 p.m.: Where will you live after a house fire? And where will you listen to faux Philip Glass music?

2:57 p.m.: Football people reciting the Declaration of Independence. Weird!

2:53 p.m.: Speaking of Tom Brady!

2:39 p.m.: "All we need in life is a chance." —Tom Brady. Because if there's a poster child for the disenfranchised, it's Tom Brady.


Eric Karros said...

Nice recap for those of us who missed the game or haven't seen enough scantily clad women recently

Delino DeShields, Sr said...

I only measured the clock with how many Michelob Ultras (5), Miller Lites (3), cubes of cheese (20), and wings consumed (plenty). Look for the Delino wearing his Blue Jason Sehorn jersey all week.

Delino DeShields, Sr said...

(And humor my nerdiness) I saw the first Iron Man trailer at ComicCon, and lost my mind. But that newest ad looks like a XBOX game.

Orel said...

From CHUD: "My only qualm about the whole commercial is that bit at the end, where Shellhead blows up the tank: it doesn't look sort of like a cut scene from a video game, it looks exactly like a cut scene from a video game."

Steve Sax said...

If Tony Stark didn't get a high score for that move, he's going back to the bottle.

Take that, Pepper Potts.

Steve Sax said...

Also, a nice recap for those of us who haven't seen enough naked screaming squirrels lately

Orel said...

Which is all of us, really.