After a year that included the resounding success of the 2006 Smashbox Cosmetics Lip Gloss Giveaway Promotion, I looked forward to the 2007 Dodger Special Events and Promotions Calendar, which was just released. Here are some of the 2007 promotional giveaway highlights:
All in all, it looks like a pretty weak promotional schedule for the Dodgers in 2007 (unless you're Nomar and you get royalties). Perhaps this reflects the lack of fans actually attending the game (since attendance counts tickets sold, not turnstile attendance--and last year there were plenty of "full" games that were actually pretty empty). Promotional schedules for most of the other teams haven't been posted yet, but it's clear the Dodgers can't find any sponsors for creative giveaways like a Padres Yo-Yo (June 10), a Phillies Shane Victorino Hula Figurine (June 3), or even a Rangers Dreyer's Ice Cream Chatter Bats (May 24).
Did I mention the $8 beer?