Wednesday, November 15, 2006

Dodgers Fan Rewards Club: Marketing Update

The Dodgers Fan Rewards Club always seemed like a ripoff to me, but maybe I'm just skeptical of anything "Dodgers Director of Marketing" Drew McCourt conceives. After all it was Drew McCourt's genius which resulted in a fleece blanket giveaway promotion commemorating the Dodgers' six World Championships--by producing 50,000 blankets WITH THE WRONG DATES ON THEM.

But after seeing this ad on, I'm suddenly more interested in the Fan Rewards Club. Nice shot of a clearly avid Dodgers fan!