Tuesday, October 25, 2011

Dodgers Season Ticket Holders: "Come Back In 2012 For Similar Mediocre Product, Now At Lower Prices"

From a Dodgers press release this morning:

LOS ANGELES – The Los Angeles Dodgers are lowering pricing and adding new benefits for season ticket holders in the Field, Loge, Club, Reserve, Left Field Pavilion, Right Field Pavilion and Top Deck sections of the stadium for the 2012 season.

Dodger season tickets remain one of the best values in Los Angeles and all of sports. Lower pricing and related benefits will be available for 96% of the seats in Dodger Stadium. More than 35,000 seats will be available for $20 or less on a season ticket basis.

The Dodgers currently offer one of the lowest entry points in all of Major League Baseball for season ticket holders at $5 per seat. The $5 Top Deck option reflects pricing that was in place two decades ago. The $16 Preferred Field Box offering is the lowest in 10 years, the $10 Preferred Loge Box plan is the lowest in 16 years and the $6 Reserve option is the lowest in 24 years.

Several exciting new benefits will be offered in 2012 adding exceptional value to being a Dodger season ticket holder including the opportunity to enter the stadium one hour before the general public to watch Dodger batting practice. Season ticket holders will also be able to play catch on the field with friends and family after select games.

Additional amenities include access to all levels of the ballpark, from the Top Deck to the Field level. MVP and VIP Field Level season ticket holders will also receive a complimentary Stadium Club membership to use throughout the season.

Indeed, a look at the Dodgers' new season tickets webpage does indicate some new programs:

NEW for 2012:

  • Early entry to parking and stadium with exclusive access to watch Dodger batting practice
  • Play catch on the field after select games throughout the season
  • Complimentary Stadium Club membership included with Field Level VIP & MVP season tickets
  • Improved access throughout the stadium
  • All-Star Game viewing party on the field
  • 50% off home exhibition games to commemorate Dodger Stadium's 50th Anniversary

The "early entry thing" ("premature entry", perhaps?) is going to be an interesting enforcement challenge, as they will basically be turning non-season ticket holders away for early admission. That sounds like a logistical nightmare to me.

As does "improved access throughout the stadium", which I imagine is a hallpass that allows you to access other levels of the Stadium that had been forbidden in recent seasons (leading to a caste system of sorts among Dodgers fans). I'd long hoped that the Dodgers would give access to the Stadium to all fans, but also put ushers at every aisle to check tickets of people heading to seats (of course, they'd also have to stop people from just idly standing behind the back rows of sections to watch the game, too; they seem to have stopped enforcing this rule ever since the field level was renovated).

But maybe now they will give season ticket holders a pass to travel to all levels like a nomad? With attendance as sparse as it was in 2011, that seems like a perfect formula for an individual to buy a top-deck season ticket package, and then travel down to the field level after entering the Stadium, to poach better seats on the sly. We'll see how this works.


QuadSevens said...

I was checking these prices out yesterday and couldn't figure out if they were for the full season or a smaller package of games. Wasn't there an option to buy a full season of Top Deck tickets for $1 a game recently?

Steve Sax said...

VIP sections in the Pavilions give better seats to the inevitable fights occurring around you. AND, a random guest will be allowed to do the obligatory run-down-the-aisle-and-try-and-start-the-wave thingy!

Josh S. said...

Holy cow, I counted wrong. TEN separate price sections for Loge. (Though some of those sections share a price.)

DodgersKingsoftheGalaxy said...

Pretty sure that's wheelchair...but yah they don't talk about the million different sections they now have, lower the price great! But it's still overpriced for what you're putting out there, what about parking? That VIP and front row nonsense has to go, then again i don't think i would ever buy season tickets that's just too many damn games.

Kyle Baker said...

I will shamelessly purchase tickets at all levels and at a range of prices throughout the upcoming season, despite the mostly mediocre product on the field.

And then I will cry.

Nostradamus said...


Alex said...

What will constitute being a season ticket holder? If I buy a ticket from a season ticket holder, will I be able to play catch on the field after the designated games, or will I need an ID badge?

Alex said...
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