Remember we told you the Dodgers are selling naming rights to parts of Dodger Stadium? Well, they're doing the same thing at Camelback Ranch in Arizona. Or at least trying to. Writes Dylan Hernandez at the LA Times:
The Dodgers and White Sox, who share the facility equally, were so excited about their new home's potential as a revenue producer that they ignored the proven spring training model of seeking local advertisers and instead focused their efforts on finding national sponsors.
The concept -- called "The Starting 9" -- was designed to allow nine major sponsors paying $200,000 annually to secure the naming rights for different parts of the facility. [...]
So far, the sales force is 0 for nine in selling them.
Whoops. Hernandez also cites sluggish ticket sales in Arizona, as the economy seems to be affecting many aspects of spring training. So this story either goes away, or it becomes the first in a series about how the Dodgers, and baseball in general, are losing money this season.
And if the Dodgers fail to sign Manny Ramirez? Then expect the story to come from not only the media, but also from the Dodgers front office.