Thursday, August 08, 2013

Puig Lands Endorsement Deal

"Come with me if you want to live."

That didn't take long. Yasiel Puig has signed an endorsement deal with the Italian sunglasses company Rudy Project:

While smashing records on the field, one of Puig’s go-to glasses has been the Rudy Project Magster. Crafted through a tedious but very effective digital modeling system, the Magster incorporates a number of breakthrough technical components including a stainless steel perforated grill built directly into the frame which allows optimal airflow to prevent fogging – a must while playing baseball. Another unique innovation, the Magster utilizes anti-shock pads made from megol, a highly engineered designer plastic compound embedded into both the frame and lens to create a vibration dampening system. Combined with Rudy Project’s fully adjustable nose pads and temple tips for a precise and custom fit, the Magster becomes an indispensable pair of sports eyewear.
Copywriting tip: Probably want to avoid the word "tedious" when describing your product. Otherwise: Congrats, Yasiel!

3 comments:

Neeebs said...

Slackers of Steve Garvey

Hideo Nomo said...

Totally.

Dusty Baker said...

I guess celebrity endorsement works. I had no idea that this brand existed, and now I do.