But come on, it's an honest mistake. I mean, it's not like ESPN claims to be the worldwide leader in sports or anything.
Banner ad from their website reads "GET INSIDE ACCESS TO THE 2007 COLLEGE BASKETBALL KICKOFF!":
Don't they call it a "tip-off" in basketball? I thought a kicked ball stopped play. I'm sure Hummer is quite impressed to see its ad dollars are being well-spent.