Dodgers One Of Three MLB Teams Still Not Selling Out

Addison and Clark might mean something relevant and majestic to baseball fans. But on Monday, half of that equation became considerably dumbed down:

On Monday, the Cubs announced the first official mascot in their modern history -- Clark, a "young, friendly Cub" who wears a backwards baseball cap and will greet fans as they enter Wrigley Field.

"The Cubs are thrilled to welcome Clark as the team's official mascot," Cubs senior director of marketing Alison Miller said in a statement. "Clark is a young, friendly Cub who can't wait to interact with our other young Cubs fans. He'll be a welcoming presence for families at Wrigley Field and an excellent ambassador for the team in the community."

As they prepared for a $300 million renovation of Wrigley Field, the Cubs partnered with Northwestern University to conduct a survey and found that there was a desire for the 100-year-old park to be more "family-friendly."

Clark, named after the Clark and Addison intersection where Wrigley is located, will be introduced during a charity appearance on Monday night.

The Cubs say Clark's great-grandfather Joa was the franchise's original live Bears mascot in 1916.

The Los Angeles Angels, Los Angeles Dodgers, and New York Yankees are now the only teams in Major League Baseball without official mascots.

Fight the power, Dodgers! I believe I'd even suffer giving up stadium naming rights before introducing a mascot, just due to the annual revenue impact that could be used to sign better players (but wait, merchandise sales of the mascot would also bring in incremental revenue; man, this is really confusing).

UPDATE: Deadspin readers are already going at it.

UPDATE 2 (1/18): The Cubs are calling the "unfortunate" images "despicable".