If a tree falls in the forest and no one is there to hear it...
We know that no one noticed when the Giants won their recent titles. Same goes for this year's contest:
So why is this Fall Classic getting a relative ho-hum reaction from baseball fans, who are delivering another series of mediocre overnight TV ratings and appear to be spending more time at the water cooler actually drinking water than talking baseball?
This is not a new phenomenon. National TV viewership of the World Series took a dramatic fall in 2005 and reached an all-time low last October. The ratings have edged up some over the first five games this year, helped by a couple of crazy finishes over the weekend, but this Series still is on pace to post the third-worst average audience since Major League Baseball's postseason moved to prime time.
There are a number of variables you have to consider if you're trying to make sense of that. The baseball postseason now competes with pro football three nights a week instead of one. The NFL kicked off Sunday Night Football on NBC in 2006 and recently expanded its Thursday Night Football schedule to 13 weeks, which, along with an expanded prime-time college schedule, has to explain some fragmentation of the sports viewership.
MLB magnified that with the decision to go to a one-weekend World Series format in 2007, starting on a Wednesday (instead of a Saturday) and putting Game 5 in direct competition with Monday Night Football.
Of course, ratings are also driven by the size of the TV markets that take baseball's biggest stage, but that appears to be only a factor in the modest variability of the recent numbers. The proof of that may be found in the last World Series before the big 2005 ratings drop-off, which matched up the same two teams vying for the world championship this year and which drew nearly twice the average number of viewers per game.By any measure, the 2013 World Series should be a big television draw. The Boston Red Sox and St. Louis Cardinals are historic franchises with terrific national followings, and they're attractive teams with great pitching and plenty of interesting storylines.
Maybe it's that no one cares about the Red Sox and Cardinals. Chew on that, Mr. Selig.